Ways To Make Your Offer Irresistible
#1: The offer must be clear
#2: The offer must be a good value
#3: The offer should either involve a discount, a premium, or
preferably both
#4: There should be a logical reason for the offer
#5: There should be a reason for immediate action - expiration
dates, limited availability or a bonus for fast response. These
all work well in creating a sense of urgency on the consumer's
part.
#6: There should be a strong, clear, direct call to action. Tell
the person exactly what you want him to do. Do you want him to
pick up the phone and call? Go to a website? Come in to a
business? When? What will happen when he does?
Here's a good call to action, for example. Cut this coupon out
of your newspaper. Bring it in to any of our locations any day
of this week from 8:00 am to 8:00 pm. Take it to the cashier at
the counter; she'll give you your free travel alarm clock a gift
for just coming in while the supply lasts. Then feel free to
browse through our unique travel store. Take advantage of the
huge mark downs and sale prices and get a second travel clock
free with any $50.00 purchase to give to a friend.
#7: Consider mentioning or even emphasizing your guarantee.
Guarantees are not tired, not worn out - they still work.
They're still important to people. If you offer any kind of
guarantee I think it ought to be an integral part of all your
advertising.
These seven points are the keys to creating successful offers
for just about any type of product or service. In the next
Success Marketing Strategy that will arrive to you in just a
couple of days I will give you some 'idea starters' as a quick
list of possible offers for all sorts of businesses.
Source: Dan Kenedy -
Successful Marketing Strategies |
