Keyword Research for Article Marketing
What Keywords to Target
•Start with the Google Keyword tool (previous interface)
–https://adwords.google.com/select/KeywordToolExternal
–Provides useful variations andrelated ideas worth considering
–Collect keyword ideas related to your topic
•Use the Google Wonder Wheel for more related ideas
–Provides additional ideas not included in Google's main keyword
tool
•Use Google search-based keyword tool to drill down
–http://www.google.com/sktool
–Provides many long-tail keywords worth considering
–Apply categories and filtering to hone in on a specific topic
How to Find Popular Question Keywords
•Use Wordtracker’s FAQs (for quick Q & A ideas)
–http://labs.wordtracker.com/keyword-questions
–Plug in higher search volume keywords from Google's keyword
tool
•Enter question and seed keyword into Google’s keyword tool
–(e.g., ‘how to lose weight’, ‘how to play guitar', etc.)
•Use Google Suggest for more ideas
–(e.g., ‘how to play _____’, ‘where to buy _____’, etc.)
Where to Use Keywords in Your Articles
•Think about off-page article keyword placement, as well as
on-page
•Prepare targeted keywords for
–Article summaries
–Additional keyword fields
–Custom categories
–Tags
–Author resource box
Article Marketing with Trends
•Add targeted keywords into Google Insights
–http://www.google.com/insights/search
How To Find Keywords For Your SEO Article: A 5-Step Primer
Keywords are one of the most important components of any
successful Search Engine Optimization campaign. However, before
you quickly skim your website and round up a few
less-than-stellar keywords, you should invest time in performing
some in-depth keyword research. Salma Jafri, online content
development specialist and New Way To Work finalist, shares her
5-step guide on finding the right keywords to get your search
rank jumping.
Oftentimes, buyers give you a brief description of the title of
an article or its main topic and let you determine the
appropriate keywords to use. Whether you're doing an SEO article
project for a client or wish to rank your website or blog
higher, you'll need to pick and find the right keyword
combination to attain that all-elusive high-ranking keyword
niche. This article will provide you with a primer on getting
started with keyword research.
Step 1: Think Like Your Reader
When I was writing an article about buying ergonomic chairs,
I started thinking about why anyone would want to buy this item.
Here's what I came up with.
People who'd want to buy ergonomic chairs:
might be looking to buy chairs for their office, home office or
staff
might have back pain, spine problems or suffer from some other
kind of repetitive stress injury (RSI)
are probably concerned about their posture while sitting and
about preventive pain furniture
This brainstorming helped me to think like my potential readers.
So before you start keyword research, spend a few minutes
thinking about what problem the article will solve for a reader
– this will help you align the article's focus with the keywords
used in search queries.
Step 2: Brainstorm Larger Keyword Categories To Develop A
Niche
I found that I could group my brainstorming session above
into three distinct categories: chronic back pain relief, office
furniture and chair features (such as backless, arm rest,
wheels, etc). Grouping keywords in this way can help narrow the
categories that you'd wish to derive keywords from. So now I can
use a tool like Google AdWords: Keyword Tool to search these
specific categories for keywords.
Using the tool I came up with several possible keyword
combinations (executive, reclining, orthopedic, lumbar, armless,
computer, posture, swivel, etc) that I may not have thought
about on my own. Even if I don't use all these phrases as my
main keywords, I can still work them into my article as synonyms
and alternate terms so that people searching for them will find
my article.
Step 3: Analyze And Rank Traffic Potential And Earnings
If you're looking to find the maximum number of readers for
your article, then you'll want to sort your keywords according
to volume. If you run ads which relate to your article, then
you'd want to choose keywords that have a high earnings
potential (CPC). In most cases, it's best to have a
middle-of-the-road strategy and choose keywords that have a good
amount of volume and pay well. The actual numbers that work well
for you will depend on your niche and SEO goals.
Step 4: Pick a Targeted List of 2-3 Keyword Phrases
From your list of researched keywords, narrow down your main
keywords to two or three phrases. These will become your main
keywords that you're trying to rank well for.
Step 5: Insert Keywords Into The Elements Of Your Article
The most important place where your primary keyword needs to
go is the title. Next up is the sub-title or lead paragraph,
where you can usually put your secondary keywords. Use your
keywords in other prominent places of your article such as
sub-headings, anchor text links, images, as well as the first
and last paragraph of your article.
Using these five simple steps, you can choose keywords that not
only rank well and pay well but also use those that are human
reader-friendly and natural-sounding in your article. Your
keyword research will hit the mark if your reader benefits from
your article and your client (or your blog) benefits from
targeted and relevant traffic.
About The Author:
Salma Jafri is an online entrepreneur and currently runs a
content development firm called WordPL. Her inspirational video
was also the runner-up in Elance's New Way To Work Contest.
Check out her business blog for online business resources and
tips and view her business profile on Elance.
Source:
Elance Blog
Ways To Make Your Offer Irresistible
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These seven points are the keys to creating successful offers
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Success Marketing Strategy that will arrive to you in just a
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Source: Dan Kenedy -
Successful Marketing Strategies |
